A bit about Jacqui Purdy

Jacqui Purdy
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My career has taught me a great deal about the pressures and challenges that are faced by businesses and the people who strive to make them successful. As a consequence, I can bring insight and empathy – as well as realism and rigour – to the coaching relationship.

With 20+ years’ experience in the advertising industry, I have worked with clients in sectors ranging from technology to financial services to higher education, and with start-up businesses through to established global brands.

I ran the international divisions at Upward Brown Media and Total Media, before becoming Operations Director at Total Media (the UK’s largest independent media agency). In this role I worked with the Leadership Team on the strategic repositioning of the business, and oversaw the internal change management that this demanded.

I was fortunate at that point in my career to receive some excellent executive coaching, and this was the catalyst for a change in career direction and my decision to become a professional coach.

The impact of seeing the tangible, positive change that coaching made to people’s performance, both as individuals and as a team, fired my desire to help others fulfil their potential and realise their ambitions.

Find out more about my approach to coaching.

Coaching Qualifications & Accreditations:

  • Diploma in Corporate & Executive Coaching (Distinction), The Coaching Academy – Institute of Leadership and Management endorsed

  • Diploma in Personal Performance Coaching (Distinction), The Coaching Academy – International Coaching Federation endorsed

  • Accredited DISC Personality Profile Administrator

  • Member of the Association for Coaching

  • Member of Dorset Chamber of Commerce & Industry